International Traders Guide to Export Logistics
Exporting is the process, which delivers your product or services to a consumer or client in a foreign market. The principles, practices, and techniques of domestic and international marketing have much in common. A company, which is successful in its market segment in Australia, should have the basic abilities and qualities to be successful in an export market. The biggest threat to potential success is to make the assumptions that the key factors, which determine your success in Australia, will be the same in an export market.
The purpose of this manual is to give exporters an accurate and detailed explanation on many of these international trade activities in which they will become involved as their overseas sales increase.